The mission of EPIF is to:
- Focus on the customer, by promoting security, access, competition and innovation in the European payment sector.
- Communicate and educate on the role of the payment institutions industry in the economy.
- Develop and shape the business conditions and best practice of the payment institutions sector.
- Ensure that its members can have fair and proportionate access to the relevant EU regulatory discussions and EU industry wide standard setting fora. Act as a neutral platform to ensure that its members are systematically informed of EU deliberations and decision-making relevant to their business.
- Provide a unifying and impartial mechanism for its members to discuss, and comment on regulatory proposals and to provide input to EU institutions.
- Where appropriate, advance the overall regulatory and political objectives of the payment institutions sector.