This White paper produced by Payvision, a member of EPIF, compares the cultural differences, payment trends, social influences and customer expectations in the emerging markets in China with the established markets in Europe and the US. The importance of understanding these differences in highly important considering that ecommerce sales in China have now surpassed the value of those in the US, yet only 14% of the Chinese population purchase online.

Jin-Kit Koh, head of business development for Payvision in Asia Pacific, remarked upon this whitepaper in a blogpost. He acknowledges the vast potential of cross-border ecommerce in China but identifies a lack of knowledge about these opportunities. The blogpost contains a short video of industry experts expressing the opinion and advice.